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Financial Services: CX as a Strategic Priority
When it comes to digital strategy, customer experience is top-of-mind in the Financial Services and Insurance (FSI) industry.Research by Econsultancy and Adobe reports 33% of FSI marketers believe...
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5 Native Smartphone Features That Boost Mobile Experience
Mobile commerce is not desktop 2.0, and your mobile website or app is not merely a shrunken-down version of your e-store. Mobile is its own animal, with its own use context and utility.Mobile devices...
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Buyable Pins and the Future of Ecommerce
The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers.Unlike Twitter and Facebook’s respective Buy Buttons, pinners...
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Don’t Follow Ecommerce Trends, Leapfrog Them
I’m frequently asked “what are the big trends in ecommerce?”And I can riff off several from omnichannel to social, Big Data to content + commerce.But there’s a problem with trends. Many are born to...
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The Pitfalls of Standalone Personalization Strategy
According to research by Econsultancy and RedEye, upwards of 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content and offers, as opposed to being...
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The Importance of Omnichannel Customer Service
There’s much ado about integrated, omnichannel shopping experiences, from responsive design to integrated inventory, buy online pick up in store services to in-store digital.But not to be overlooked is...
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Understanding Mobile Context: At Home, On the Go and In-store
Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the...
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8 Tips for Mobile Customer Service Usability
When it comes to mobile commerce, the effort typically goes into getting mobile websites and apps live and mastering responsive design, and obsessing over home page, product page, category, search,...
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The Site Search SNAFU Even The Biggest Sites Make
Site search is radically important. Site visitors that use search boxes are more likely to know specifically what they want and are closer to conversion than those just browsing.For ecommerce site...
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To Get Digital Experiences Right, Think Integration
There isn’t an organization in existence today that hasn’t had some internal dialog about digital experiences, and for good reason. Digital experience investments, either in technology, people, or...
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CMOs Reveal What They Really Think about Digital Projects
The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone from being a cost center, siloed within their own...
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The Rise of the Digital Experience Platform
Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to business growth and...
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5 Native Smartphone Features That Boost Mobile Experience
Mobile commerce is not desktop 2.0, and your mobile website or app is not merely a shrunken-down version of your e-store. Mobile is its own animal, with its own use context and utility. Mobile devices...
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